Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They also talk about if the Ball family is the next Kardashian’s after the announcement that they’ll be receiving a reality show on Facebook.n each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media