To celebrate Opening Day, Major League Baseball and New Era ran their #CapsOn campaign which encouraged fans to take pictures of themselves wearing hats. Because of the previous success, this is the second consecutive year that this campaign has run. Brian Cristiano and Rob Cressy dish about why they dig this idea and the social engagement behind it. How will New Era be using celebrities and influencers to try and spread the message? What could New Era be doing better to engage each individual fan who uses the #CapsOn hashtag? At the end Brian and Rob give actionable advice on what you can implement in your business from this campaign.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media