In an episode of Seinfeld George Costanza says, “My life is the opposite of everything I want it to be. Every instinct I have, in every area of life, be it something to wear, something to eat...Its all been wrong.” This compels him to do the complete opposite, with the logic that the opposite would have to be right if the way he’s doing things is currently wrong. Because of this episode of Seinfeld, Rob Cressy has implemented something in his life called “Pulling a Costanza” where he does the complete opposite of his normal routine. The goal of “Pulling a Costanza” is to experience life differently. To have a different energy for the day and do so with a smile and an open mind. When you do a new set of possibilities start to arise. Brian Cristiano also shares his version of “Pulling a Costanza” about how he challenged himself to walk home differently every day for 30 days to see what would happen. Both of these stories should inspire you to have an open mind, not be afraid of doing something different, and to find ways to bring new positive experiences to your life.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media