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Built For The Game with Rob Cressy

EP-188 How Can Sports Bars Market More Around Sports?

It seems that the majority of times that I go to a sports bar something is off. Either they don’t have the correct sporting events on TV or their social media marketing is overly self promotional and lacks delivering value. Andrew Jaffee, Founder of The Rail, joins Brian Cristiano and Rob Cressy to talk about how sports bars can market themselves more around sports. You’d think that with “sports” in their name that this would be a no brainer, but that’s not the case. How can sports bars bette...

Broadcast on:
30 Mar 2017

It seems that the majority of times that I go to a sports bar something is off. Either they don’t have the correct sporting events on TV or their social media marketing is overly self promotional and lacks delivering value. Andrew Jaffee, Founder of The Rail, joins Brian Cristiano and Rob Cressy to talk about how sports bars can market themselves more around sports. You’d think that with “sports” in their name that this would be a no brainer, but that’s not the case. How can sports bars better speak the language of sports fans and create a win-win situation for everyone? What about creating reaction videos and more engaging content on social media? What caused Andrew to start the Sports TV Guide and begin his entrepreneurial journey? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media