Watch the YouTube version of this episode HERE
Are you a law firm owner who is new to being a business owner? In this episode of the Maximum Lawyer podcast, Jim and Tyson are joined by Shannon Pawley, who shares her transition from a national law firm to owning her own estate and asset protection firm.
Shannon provides some insight into owning a firm and what prospective law firm owners need to do to achieve success. Patience is key to achieving any form of success. As firm owners, success is not going to come right away, especially if you are doing something new for the first time. Shannon shares her patience with marketing. Marketing to a consumer is not easy and takes time to get right and garner results. But, taking the time to learn and master something like marketing will only make you a better business owner.
It is important to be proactive when it comes to preparing for when business is not doing well. There will be slow months as a business owner. It is important to not accept those months as slow and become active in addressing how to supplement your income during that time. Make sure to think ahead and plan to ensure things are always moving along.
Take a listen to learn more from Shannon
Tune in to today’s episode and checkout the full show notes here.
Jim's Hack: Talk to someone if you are struggling and don't suffer in silence.
Shannon’s Tip: Read The Gap and the Gain, which talks about having a positive mindset as a business owner.
Tyson's Tip: Use Instacart for meal planning. You are able to plan meals using recipes, where all the ingredients get added to your grocery cart and can be delivered to your home.
01:36 Shannon's experience in purchasing and taking over the law firm, including adjustments and team management
05:42 Challenges and triumphs of owning the firm
10:50 Shannon's goals for the firm, including expanding into other states
12:27 Dealing with potential clients who wait until the last minute and proactive marketing strategies
13:59 Changes in client interaction to enhance the client experience
16:28 Proactively preparing for slow months and implementing a maintenance program
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