In this episode, Jim and Tyson interview Daniel Decker founder and CEO of Spotlight Branding. They will go over Daniel’s business, marketing strategies, and a list of 5 marketing mistakes lawyers you should avoid.
http://spotlightbranding.com/: In a nutshell, Spotlight Branding helps lawyers get more referrals, keep business and position themselves as the highly visible and highly credible expert within their niche.
- Not defining objectives. You have to have an idea of what you are trying to accomplish.
- No analytics. We have to track our progress.
- Missing out on low hanging fruit. Focus on the right things!
- No systems.
- The shiny object syndrome. Thinks! Is this a smart investment?
Hacking’s hack: Get up earlier! Getting up earlier you’ll have some extra time to think and reflect and start your day better.
Daniel’s tip: Boomerang for Gmail. Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you're not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail. Know whether your email got read with cross-platform read receipts. Free yourself from constant interruptions using Inbox Pause, while still getting notified about the emails that matter.
Tyson’s tip: A book. You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life, by Anthony Sullivan (Author) and Tim Vandehey (Author)
Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualities alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essential techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling).
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