Pete and Jen recount the story of discovering a new word, and discuss how it has helped the way they communicate in their lives.

Specifically, in this episode Jen and Pete talk about:

• What does spruiking even mean?
• How can we double-down on someone else's idea?
• What are the best tools to use for getting an idea across to someone else?
• How does communication change when you lead with an idea?

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Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).