“By paying some attention to your pricing strategy, it’s actually the easiest way to dramatically increase your profits. There’s really nothing else you can do that is so simple to drive bottom-line performance.” - Blair Enns In episode 47 of the RevThinking podcast, Blair Enns of Win Without Pitching discusses a variety of topics including "The S Word," why weak sales is often not a sales problem (but rather a marketing problem), and how many creative entrepreneurs are addicted to the Big Reveal. Be sure to grab a copy of Blair’s latest book, "Pricing Creativity."