Robert Blatchford is a brand strategist and management consultant at Makebrave. In this episode, we interview Robert to get a peek inside the mind of this business development innovator. Having led business development at notable creative agencies Troika and LoyalKaspar, Robert offers us a rare and valuable perspective. In this episode, we interview him to discuss the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies. Listen in to learn from Robert about the current state of the industry and how a solid business development strategy can empower creative firms to thrive in new ways, and in spite of our increasingly competitive environment.