Send me an email at empathy@martinstellar.com if you too want to get The Empathy Edge
The Sales for Nice People Podcast
Ep 46: Make it easy to buy, get The Empathy Edge
Your job is to make it easy to buy. And the way to do that is to meet people where they are at. This is Sales for Nice People, the daily podcast for ethical entrepreneurs who want to sell more of their work without having to go against their values. We're at episode 46, I am Martin Steller. I help nice people sell more. And when I say make it easy for people to buy, one of the most important things is to get clear on the problem stack, which means the three closely related problems that your buyer most struggles with. In my case, that usually comes down to our sales cycles are too long, we get pushback on pricing and really keen buyers who really want our work and really need it and not buying. Well, that is what I help with. So when I do outreach or when I talk to a buyer, we discuss these problems and then it becomes very easy for my buyer to self-select and to say, yeah, this is actually what we want help with. Can you help us? How does it work? Where did we start? Now, if these problems are what you struggle with, then I'm hosting a workshop next Thursday at 3.30, Central European time. I think that's 12.30 Eastern. And I'm going to give you a mini workshop, 45 minute training plus Q&A that teaches you the empathy edge. It is going to teach you a very simple psychological lens that makes it very easy for you to create a conversation with buyers that causes that self-selection, that makes your buyer want to enroll themselves. It is the foundational principle of you don't get the deal if you don't get your buyer. The empathy edge is going to make it really easy to really get your buyer so that your buyer goes, my god, this guy, this girl, they get me. How does it work? When do we start? If you want to join the workshop, there's only eight seats available. Registration closes on Monday at eight o'clock in the evening, Central European time. So have a thing. Let me know if you want to join the workshop. It's $97 and after the workshop, you get three 30 minute goals to help you with your deals. So this is the empathy edge. It's next Thursday, there's eight seats maximum, is one hour plus Q&A and it includes three follow up goals. Let me know if you want to join.