You aren't the only one who might feel tense or awkward about the sale - very often, your buyer also has their concerns and and awkwardness: "Are we going to be strong-armed here?"
So put your cards on the table, with today's suggestion. Makes all the difference.
And getting a daily Sales for Nice People email will also make a difference, and you can sign up here: https:martinstellar.com/nice-people
how to take the awkwardness out of the sales conversation. Welcome to Sales for Nice People, the daily podcast for ethical entrepreneurs who want to sell more because of their values and not despite them. I am Martin Steller, I help nice people sell more. And yesterday during the Sales for Nice People training, my client said, yeah, I can sell, but it always feels so awkward because it's like you're trying to get something from people. So here is a very simple, friendly opening statement where you put your cards on the table and you take the whole awkward aspect out of the sales conversation. Here's how it goes. Hi, I'm glad you're here. I'm going to be asking you a whole bunch of questions and yes, obviously in the end, I would love it if you were to decide to work with me, but I'm not here to get a sale. Instead, my purpose and intention with this meeting is to help you figure out what is the best decision, even if that is not to buy from me or to not buy at this moment. Does that sound fair? What you do at that point, by being open and honest, you take the awkwardness and the pressure off of the whole situation for yourself, but also for the buyer, because your buyer will be far more cagey if they feel like somebody is trying to get something from them. So by being open, you remove that awkwardness. This increases trust because honest people, people who are open, are much more trustworthy. And because you are being straightforward and forthcoming with your intentions, you make it much easier for your buyer to open up and share the real concerns and the challenges and the worries that they have. So when you start your meeting, tell them, I would love for you to buy my work, but my intention is for you to make the best decision, even if that is to not buy my work. This is sales for nice people. Tune in again tomorrow for more ways for nice people to sell more.
